SMITH OPTICS
Art Direction
Line Planning
Textile Design
CMF Design

SMITH OPTICS
Art Direction
Line Planning
Textile Design
CMF Design

PHOTOGRAPHY
Mark Welsh 
Tal Roberts

Colors, Colors, Colors!! Smith is only a few years old in the bike industry. Even with a short lifespan thus far, they hold a healthy share in the market and is a force to be reckoned with. My role as Art Director is to develop and lead color, material and finishes (CMF Design) on our product. 

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SNOW
Smith Product
ARCADE
Product
BSF
Product + Packaging