ROLE 
Conception, Curation, Application + Production

CREDITS
Creative Direction: Chatham Baker
Marketing Direction: Carlos Alves
Illustration: Bicicletta Sem Freio
Design & Production: Cara Shumate, Chris Erickson, Andy McCabe
Producer: Jen Yih
Photography: Mark Welsh
Cinematography: Trent Ludwig

THE PROJECT
Smith teamed up with a Brazilian based art duo, Bicicleta Sem Freio, to create colorful, unique and fun product to showcase at the 2016 Summer Olympics in Brazil.

Because of the strict no-logo policy in the Olympics, the goal was to create hype and awareness of the brand utilizing color and graphics. 

SMITH x BICICLETA SEM FREIO
Art meets performance in the new collaboration between Smith and famed Brazilian street art crew, Bicicleta Sem Freio (translated, Bicycle with No Brakes). Celebrating the Smith athletes who are pursuing their dreams of gold this summer, the project creates an intersection between sport and artistic expression. Renato Reno and Douglas Castro of Goiania, Brasil used the Overtake helmet, PivLock™ Arena performance eyewear and Lowdown sunglasses as their canvas. Inspired by athletes’ own personal photos of crossing finish-lines and standing on podiums, the crew brings together symbols of Brasil and moments of triumph into a single, colorful piece of art.